Beyond Sun Protection: The Rise of “Customized Sun Care” in Korea’s Spring Beauty Market
As cherry blossoms bloom and outdoor activities surge, the Korean beauty industry is witnessing a fiercer-than-ever competition in the sun care category. Gone are the days when a sunblock’s only job was to prevent UV rays. According to recent data from Naver Data Lab, searches for “sunscreen” peaked in early April, signaling a shift in […]